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Candidates wish to feel connected to your brand and sense that companies comprehend them as people. So how can companies stand apart from the crowd? Employers need to be proactive in their technique to attracting prospects, and recruitment marketing is the option

Recruitment marketing is a relatively new method to bring in candidates, both passive and active, to your business. It involves embracing the exact same principals and techniques used by marketing to bring in candidates and increase brand name awareness. Some examples of marketing practises now being used by HR teams consist of: list building, SEO, guerrilla marketing, social advertising, customised candidate journey and material development.

According to SHRM, companies that incorporate recruitment marketing into their hiring technique can generate three times more applicant leads than those who don't - leading a 100% greater close rate on applicants. Additionally, current research by Allegis found that running a recruitment marketing campaign can conserve companies approximately 40% on overall talent costs. On top of these savings, recruitment marketing enhances employer brand and draws in an estimated 50% more qualified prospects.

It's exceptional to see how a deep understanding of your candidates can lead to projects that inspire them to do something about it. We have actually assembled a list of 6 of our preferred imaginative recruitment projects that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the borders of conventional task advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World's Greatest Salesperson

To engage and employ the most competent salesmen in business, Ogilvy, among the worlds most prominent ad agency, ran an imaginative recruitment project to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media marketing in mix with their YouTube channel. Here they welcomed the possible prospects to movie themselves offering a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent benefit to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a standard method of recruitment marketing projects.

They are a great method to bring in enthusiastic applicants along with acting as an initial screening test. Companies might ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google's 2004 perplexing signboard. This marketing project was a fantastic success for Google and earned high appreciation online within mathematical and engineering online forums - even before Google was understood as the brains behind the operation.

The billboard, placed in Silicon Valley, provided an intricate mathematical formula to passers-by and challenged those who believed they were clever adequate to resolve it. Once fixed, the equation revealed a site URL (www.7427466391.com) that the solver should check out.

Those smart enough to solve the billboard puzzle were provided one last puzzle once on the website.

Successful prospects received the message: "Nice work. Well done. Mazel tov. You've made it to Google Labs, and we're grateful you're here. Something we found out while developing Google is that it's easier to discover what you're trying to find if it comes looking for you. What we're trying to find are the very best engineers worldwide. And here you are."

The billboard was an appealing method to attract some of the most intelligent minds to Google. Google organized this candidate swimming pool into enthusiastic 'issue solvers' - a highly well-regarded ability at google.

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IKEA: employment Assemble Your Future

Upon opening a new store in Australia, IKEA had the job of employing 100 workers. To fill this high number of positions, they needed to think big. IKEA's outside the box thinking led to a wonderful "inside package" service.

IKEA decided to target those who they understood already liked IKEA by putting 'career guidelines' inside the box of IKEA products for clients to find upon opening their item. The directions mirrored their well-known assembly guidelines, instructing customers on how to "assemble your future".

The project was a huge success, and consumers adored it. Thousands of customers used, and IKEA employed 280

workers who appreciated the IKEA brand. The reason for the success of the project was not just down to its creativity but also due to the fact that it spoke with IKEA's existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment campaign successfully gotten in touch with candidates in a personalised method, in their own homes simply as they're concentrated on assembling their new furnishings.

Volkswagen: A Hidden Message

When needed to employ talented mechanics, they thoroughly considered where this target audience hung out so that they might communicate their recruitment message successfully.

Volkswagen chose on an apparent but unusual positioning, the undercarriage of cars in requirement of repair. Volkswagen purposefully dispersed defective automobiles with the message concealed below to service centres throughout Germany in anticipation of attracting experienced employees.

Volkswagens project was an excellent success, and they employed numerous competent mechanics while authenticating themselves as an ingenious and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to bring in ambitious trainees to their business. They reached students by going to the one location ensured to have trainees around, campuses at numerous Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out "We're trying to find trainees who aren't pleased with simply any service. www.McKinsey.ch."

The project's objective was to pre-filter applicants by bring in those that aren't satisfied with simply any service and wonder innovators. The pencil twisted the guidelines of marketing, and it's simple message resonated with lots of, leading to premium graduate employs at McKinsey.

Just like this pencil, recruitment marketing campaigns don't have to be costly, and business can say a lot in just an easy statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the right way. Their careers page has 1.2 million likes, and they publish content twice a day - in some cases more. They share content that possible workers can connect to and feel influenced by, such as private workers achievements, days in the life of a worker and general daily updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that potential workers can construct a real connection with the brand. They achieve this by permitting named employees to respond to any questions on the careers page from the company profile. Marriot also offers a chat service to those wanting to discover more about life at the company and advice on how they can effectively obtain a position.

Marriotts method shows you don't require exceptional out of package thinking to get in touch with candidates. There are a myriad of ways your company can approach your recruitment project. Marriott's strategy is simple, and any company can replicate this method and accomplish the same success. Have a designated location where you share insights on life at your company and most notably, listen to prospective prospects and respond to their questions without delay and efficiently.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you evaluate candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your prospects have the best experience possible and you have time to focus on what matters, your people. Learn more about us here.